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RoseUp x United Heroes

Pink October 2026 in your companyRebuild. Rediscover.

From 1 to 31 October, rally your teams around a cause that affects them all. 4 themed weeks, content created with RoseUp and a fully turnkey charity challenge. Donations go to the RoseUp association.

Plan your Pink October 2026

Challenge from 1 to 31 October. 2026 edition: "Life after cancer".

Pensive portrait - Pink October 2026

Why Pink October matters for your company

The end of treatment doesn't mean a return to normal life. Supporting recovery means acting on lasting health, inclusion and talent retention.

63%

of people still live with lasting physical or psychological after-effects 5 years after diagnosis.

Source: VICAN5 report, INCa

1 sur 3

women lose or leave their job within 2 years of a breast cancer diagnosis.

Source: Rose magazine / RoseUp study

80%

of patients express a specific need for support with recovery, yet often feel left to cope alone.

Source: Observatoire sociétal des cancers, Ligue contre le cancer

Our partner

RoseUp, expertise in life after cancer

RoseUp is the leading French association supporting women during and after cancer. For more than 10 years, it has helped thousands of women rebuild physically, psychologically and professionally.

With United Heroes, RoseUp co-creates the content of the 2026 campaign: testimonials, expertise and practical resources for HR teams and the women concerned.

  • Content co-created with medical experts and patients
  • Support programmes for physical and psychological recovery
  • Maisons RoseUp across France for local, on-the-ground support
Discover RoseUp →
Group 35780 (2)

Why run Pink October at work?

A high-impact initiative, both for your employees and for your employer brand.

A flagship moment of solidarity

Open up the conversation about cancer at work and create a unifying moment of togetherness around a cause that touches everyone.

Recognised expertise

RoseUp has supported and defended the rights of women affected by every type of cancer, across France, since 2011.

Engagement for everyone

Raise your employees' awareness of the fight against breast cancer and support the RoseUp association.

A caring space

Reframe vulnerability as a collective strength. Give your teams the keys to understanding one another better.

Plan your Pink October 2026

The programme

One key moment, 4 themed weeks

Each week in October explores a key stage of life after cancer. A journey designed with RoseUp to inform, support and shift the way we all look at it.

Portrait Week 1 - Accepting the illness

Week 1

Accepting the illness

Open up. Acknowledge vulnerability. Understand the stages of diagnosis and disclosure.

Portrait Week 2 - Identity and self-esteem

Week 2

Identity & self-esteem

Rebuild after treatment. Reconnect with your body, your image, your femininity.

Portrait Week 3 - Return to work

Week 3

Return to work

Prepare the comeback. Adapt the role. Support managers for a successful return.

Portrait Week 4 - The right to be forgotten

Week 4

The right to be forgotten

Know your rights. Understand how the law is changing. Look to the future with peace of mind.

What the activation includes

A turnkey operation, delivered inside your United Heroes app. Four pillars designed to engage your teams throughout October.

Challenges

Collective sport and wellbeing challenges to rally teams around a shared charitable goal.

Content

Articles, podcasts and videos co-created with RoseUp to inform and raise awareness all month long.

Quizzes

Interactive quizzes to test knowledge and break down common myths about breast cancer.

Webinars

Live sessions with medical experts, legal specialists and patient testimonials to go further.

A charity challenge that mobilises all your employees

Every effort your teams make turns into a donation for RoseUp. The more your employees get involved, the greater the impact.

01

Every effort counts

Your employees take part in sport, wellbeing and charity challenges from the app, at their own pace.

02

Points become donations

The points collected together are automatically donated to RoseUp at the end of the challenge.

03

Fully turnkey

Everything happens inside the United Heroes app. Zero friction for your teams, zero extra load for your HR.

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What will your donation fund?

Every donation goes to the RoseUp association to fund concrete support for women affected by cancer.

  • Tax-deductible corporate donation
  • From €1,000
  • €1,000 Rose magazine gifted to 1,000 women affected by cancer
  • €5,000 Return-to-work support for 2 women in remission
  • €10,000 Personalised support for 10 women in a Maison RoseUp
  • €15,000 Personalised support for 15 women in a Maison RoseUp

They've done it, they talk about it

Companies of all sizes have rallied their teams around Pink October. Here's what they take away from it.

The app is really important for us, given how spread out our organisation is, with 300 branches in particular. It genuinely helps us stay connected.

Bastien Lamon

Bastien Lamon

Head of Membership, Social Engagement & Partnerships, Caisse d'Épargne Hauts de France

Thanks to United Heroes, we can finally reach all our employees at the same time, everywhere in France. That's what lets us bring them together around shared causes and rebuild a real sense of unity despite the distance.

Philippine Rossignol

Philippine Rossignol

Internal Communications & Company Culture Manager, Unilabs

Trusted by

United Heroes

United Heroes has been helping companies mobilise and activate their employees for 12 years

An app in the pocket of every employee, engaging them through fun, meaningful challenges all year round.

12 years

of expertise in employee engagement

+1,000

client companies

3M

engaged employees

Pink October at United Heroes: real, tangible results

287 675 €

raised for the cause since 2022

46 649

participants mobilised over the last 2 editions

89 %

of employees active during the challenge

Ready to mobilise your teams?

Ready to run a Pink October 2026 campaign in your company?

Leave us your details. A member of the United Heroes team will get back to you within 24 hours to build your tailor-made operation.

Reply within 24h · Tax-deductible corporate donation · No commitment

Your questions

Everything you need to know before getting started

We've gathered the questions HR leaders ask us most often. If yours isn't here, get in touch.

How long does the Pink October campaign last?

The challenge runs from 1 to 31 October 2026. A full month of activation for your teams.

Who can take part in the campaign?

All your employees, whatever their level, role, location or language. The United Heroes app is available on iOS and Android.

How are donations collected and paid out?

A donation certificate is issued to your company.

How long does it take to set up?

The campaign is fully turnkey. A dedicated contact guides you from setup to launch, saving your HR team time.

What is RoseUp?

RoseUp is a French association that supports women affected by breast and gynaecological cancers, from diagnosis through to recovery after treatment. Their experts co-create the challenge's exclusive content.