Our mission: "to make everyone want to move"
Well-being and physical activity must be part of our daily lives if we want to feel alive, whether that be at home, commuting, at work or travelling.
To encourage people to take part in physical activity and lead a healthier life, to feel better. Making their day-to-day routine a source of well-being, while enabling them to tailor-make their own experience - from Sunday joggers to real addicts, flexitarians to yoga pros, dreamers to power nappers.
Because we spend most of our life at work, it is essential that we inject a bit of well-being into our daily lives. That's why United Heroes came into being :-)
Communities created and led by real enthusiasts
The origins of Sport Heroes and United Heroes
Full of energy, our two co-founders had a dream: to make everyone want to move. They created Running Heroes, an app for the general public. Cycling Heroes followed, then Swimming Heroes.
2 years after our first round of fundraising, we announced a second one, €4M euros from Genairgy, an investment company managed by Julien Leclercq (the Decathlon family).
More and more companies contacted us to ask for help creating and leading their own community of employees: United Heroes was born.
1. With the general public: by creating and leading an ecosystem of digital and physical media (Running Heroes, Cycling Heroes, Skiing Heroes) creating one of the biggest and most rapidly expanding sports communities in the world. As well as white label products (Air France Running, Skoda We Love Cycling).