Encourage employees

to change their life habits

We are convinced that moving every day is one of the key aspects of well-being and quality of life at work.

United Heroes is powered by Sport Heroes

Sport Heroes by figures

Communities created and led by real enthusiasts

enthusiastic employees

offices around the world

1,2M

members in our communities

350

Partners

Where do we come from?

The origins of Sport Heroes and United Heroes

Creation in 2014

Full of energy, our two co-founders had a dream: to encourage everyone to be active. They created Running Heroes, an app for the general public. Cycling Heroes followed, then Swimming Heroes.

2017: birth of United Heroes

More and more companies contacted us to ask for help creating and leading their own community of employees: United Heroes was born.

2nd fundraising in 2018

2 years after our first round of fundraising, we announced a second one, €4M euros from Genairgy, an investment company managed by Julien Leclercq (the Decathlon family).

Sport Heroes operates in two ways:

1. With the general public

By creating and leading an ecosystem of digital and physical media (Running Heroes, Cycling Heroes, Swimming Heroes) creating one of the biggest and most rapidly expanding sports communities in the world. As well as white label products (Air France Running, Skoda We Love Cycling).

2. With companies

With United Heroes, the tool enabling them to involve their employees and spread a positive corporate culture around concepts of well-being and the benefits of regular physical activity.