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Our mission

Sparking wellness habits
that bring us together

We empower people to explore all dimensions of wellness, we encourage them to take care of themselves, to commit themselves with and for others, and to take up the challenges of our generation together.

Sport Heroes

European leader in community engagement

Sport Heroes is one of the leaders of the SporTech. Since 2014, the startup has created its own communities of enthusiasts, such as Running Heroes, the largest running community in France. But also communities serving brands and leading companies worldwide such as PwC, IRONMAN, Danone, Toyota.







(Paris, Sydney, Madrid)







Sport Heroes team photo Sport-Heroes-management-photo Sport Heroes Board of Directors Genairgy - shareholder of Sport Heroes

Sport Heroes, the company that created United Heroes, is made up of a team of over 100 passionate specialists in 3 countries.

Around CEO Paul-Emile Saab, the Sport Heroes management committee forms an experienced and united team, with equal representation! Its members enthusiastically guide the Sport Heroes teams.

They support the management in the growth and internationalisation of Sport Heroes. It is composed of Dimitri Prouvost, representative of Genairgy, Emmanuel Marill, EMEA Director of AirBnB and Boris Pourreau, co-founder of Sport Heroes and CEO of MindDay.

Genairgy is a French investment fund whose mission is to support entrepreneurs who are passionate about sports entertainment, by providing them with the tools and means to develop in France and internationally.

Our values

Team spirit

Alone we go faster, together we go further


Each of us embodies our mission


We surpass ourselves individually and collectively


We want to do good and do it well

We are convinced that
we must first build better lives
in order to build a better world

Our CSR actions