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Building a sense of belonging through sport in the workplace


According to one survey, only 5% of employees are fully satisfied and involved in their company.


A company that knows how to create a sense of belonging among its employees can ensure its teams are more involved.


So, what tools can help you build that feeling of perfectly belonging? Investing in a sport in the workplace programme to strengthen the feeling of belonging guarantees you a great return on investment: a positive impact on the company’s image. The result is improved productivity and greater corporate attractiveness. What are you waiting for?


Invest in fun

By launching exciting sports activities, you show not only that the well-being of your employees is a priority for you, but also that you are willing to invest in experiences rather than the usual company discounts.


Sporting experiences create moments of fun and leave lasting memories for months or even years! While goodies and objects may lose their appeal over time, the memory of an intense event can be relived at any time and can still be as intense as ever. Colleagues can chat about their shared experience which reinforces the sense of belonging.



You can create unforgettable memories through sport in the workplace.



More natural interactions

While after work drinks are often seen as a popular way to create a bond between employees, they can sometimes be awkward because they are a bit forced. 


So even if getting out of the office environment is always a good idea, you will probably find it easier to get your employees involved in a sports activity than in the traditional after work drinks.


The beauty of sport in the workplace is that the challenge makes interactions immediate and rewarding. You get out of your comfort zone and immediately try to achieve your goals!


A universal experience

Sport also carries important values such as sharing and respect. These are important levers for a sense of belonging. So, make sure that everyone can participate in the sports programme, regardless of their physical conditionendurance or health.


You could, for example, set up a survey to find out which sports your employees prefer and identify what might be stopping them from taking part. And don't forget to include people with disabilities.


And since “communicating” is just as important as “doing”: promote your employees’ efforts by highlighting their sporting prowess through your communication channels!



Talk about your employees’ sporting achievements!


To generate even more motivation, each event you organise could lead to the distribution of rewards (cinema tickets, shows, etc.) or goodies branded with your logo (eco-friendly versions are now available♻️).



Breaking down barriers

Over time, groups emerge within your company: people who work together and have chemistry. They spend a lot of time together and become inseparable. So much so that they shut themselves away, or sometimes even exclude others (without necessarily meaning to).


Sharing a sports project with all your staff allows you to (re)discover your colleagues’ personalities, break down barriers and wipe the slate clean, at least for as long as the challenge lasts. This is healthy for those who live in a bubble and for others who can sometimes feel left out.


A sports team creates a collective interest among your employees and allows them to sharpen their sense of competition. When it comes to sport, all bets are off and differences in status and hierarchy no longer matter, which everyone enjoys!


Sometimes, it is simply the fact that your teams are spread across the country, continent or globe that hinders the emergence of a strong corporate culture and sense of belonging. If you are a multi-site company, organising sports events that involve all your entities will speed up team integration and partly erase the language barrier that can block communication.


Merger and acquistion: how to reinforce cohesion and optimize employee experience



Encouraging employees to get involved in a sports project is not just about being good for your health and fun, it also forces you to reach out to others, share and communicate in different ways. Understanding others and other teams around them helps employees forge a greater sense of belonging.