Stress levels are rising, absence is weighing on your numbers, and a single wellbeing week each year no longer moves anything. You want a solution that builds wellbeing into everyday working life. The market still talks about "wellbeing apps" and "step challenge software", but the question is which option holds for twelve months, rather than for the length of one campaign. We compare four players here, based on their public information: United Heroes, Big Team Challenge, Terryberry and Kiplin. Our reading grid for this topic: wellbeing coverage, engagement over time, support and content, and data security.
Contents
How to choose an employee wellbeing solution
Quality of work life cannot be fixed with three weeks of challenges. Five criteria separate a solution used for one themed week from one that keeps wellbeing alive all year.
The five decisive criteria
Questions to ask before you buy
- Which wellbeing levers do we want to activate beyond physical activity?
- Do we want a one-off campaign or a continuous programme across the year?
- How will we reach frontline employees who have no work email?
- Where is the data hosted, and which certifications does the vendor hold?
- Who will run the programme day to day internally, and with which back-office?
- How will we measure real engagement, beyond sign-ups?
The players on employee wellbeing
Here is how the four players position themselves on workplace wellbeing, based on public information.
United Heroes
United Heroes is a B2B mobile SaaS solution that treats wellbeing as one of four use cases, alongside team cohesion, solidarity and CSR, and change management. On wellbeing, Challenges start the momentum. Streaks, a daily habit mechanic, keep it going between two peak moments. This answers the classic weakness of wellbeing programmes: what happens between campaigns. The solution is used by 1,000+ organisations and 3 million users in 150 countries, in 30+ languages. United Heroes is B Corp certified and ISO/IEC 27001 certified. The Client Portal gives internal teams a full back-office, and Streams provide thematic expert content on wellbeing topics. The brand signature is "Together in action".
Big Team Challenge
Big Team Challenge is a Scottish provider of virtual activity challenges, aimed at workplace wellbeing, charities and the public sector, with an emphasis on simplicity and cost [1]. It offers more than 300 virtual routes and three leaderboards: total team distance, average team distance and total individual distance. It syncs with Fitbit, Garmin, Apple Health, Google Fit and Samsung Health. The admin area includes CSV export, custom registration questions, an access code, segments by department or region and custom branding, and the app runs on web, iPhone and Android [1]. The page lists a per-participant price, based on 2019 challenges [1]. No security certification is shown on the page we read. Its offer is built around activity-led step challenges.
Terryberry
Terryberry is a US company with a UK office in Macclesfield, and offers the Be Well employee wellbeing platform [2]. It describes a holistic approach to wellbeing. The platform covers health tracking (mood, sleep, nutrition, weight, mindfulness), customisable virtual physical challenges ("over 100 ways to get active"), mental wellbeing content, syncing with Apple Watch, Fitbit, Garmin, Google Fit and Withings, and team leaderboards [2]. Its published testimonials are from US organisations. Pricing is not displayed. No security certification is shown on the page we read [2]. Its Be Well offer combines challenges with health tracking.
Kiplin
Kiplin is a French provider, created in 2014, that presents itself as a publisher of health games designed to fight sedentary behaviour, strengthen cohesion and support mental health at work [3]. It is one of the European alternatives in this panel and shows no visible UK presence. Its games run for two to four weeks and combine step counts, quizzes, photos and team leaderboards [4], complemented by audio and video wellbeing sessions [5]. Pricing is public up to one hundred licences, per user and per year, then on quote [5]. Data is hosted in France with a provider certified for health data hosting (HDS) [6]. Its offer is organised around campaigns with a health focus.
Employee wellbeing comparison table
This table applies the five criteria to public information. "Not stated" means we could not confirm the point publicly.
| Criterion | United Heroes | Big Team Challenge | Terryberry | Kiplin |
|---|---|---|---|---|
| Wellbeing coverage | Wellbeing within four use cases, activity and daily habit, thematic Streams | Virtual activity challenges | Health tracking, physical challenges, mental wellbeing content | Activity, mental health, prevention |
| Engagement over time | Continuous through the year (Streaks), with peak moments | Challenge-based | Challenge-based, with health tracking | Recurring campaigns of 2 to 4 weeks |
| Support and content | Client Portal, Streams, Events | Admin area with CSV export and custom branding | Wellbeing content for mental health | Audio and video wellbeing sessions |
| Security and certifications | B Corp, ISO/IEC 27001 | Not stated | Not stated | Hosting in France with an HDS-certified provider |
| Scale and access | 1,000+ organisations, 3M users, 150 countries, 30+ languages | Web, iPhone and Android | Wearables sync, UK office | Publisher since 2014 |
| Pricing model | On quote | Public pricing page, October 2026: base fee of 500 GBP including the first 100 participants, then 4.40 GBP per additional participant | Not displayed | Public up to 100 licences, then on quote |
Which solution for which wellbeing context?
Wellbeing covers very different situations. Here is how to decide based on yours.
You want a simple step challenge. Big Team Challenge focuses on virtual activity challenges with clear leaderboards, which fits a time-boxed activity programme.
You want challenges combined with health tracking. Terryberry combines challenges, health tracking and mental wellbeing content, and has a UK office.
You want a structured health programme. If your priority is prevention and mental health through campaigns, Kiplin places health at the centre, as a European alternative.
You want wellbeing to last all year. This is the most common need and the one least served by one-off campaigns. The question is what lives on after the challenge. United Heroes answers it directly with Streaks, which keep the daily habit going between peak moments. Compare what each option offers between two challenges, because that is where real adoption is decided.
You have many frontline employees. Insist on simple access for people without work email and on support for rollout on site.
Why United Heroes for employee wellbeing?
Wellbeing that lasts, not one week a year. A challenge ends, a habit stays. Streaks keep wellbeing engagement going every day, between peak moments. You do not start from zero with each campaign.
Wellbeing, without being locked into it. Wellbeing is one of four use cases of the solution. You can run a wellbeing programme in spring, a team cohesion action in autumn and a CSR initiative afterwards, without changing solution or asking your teams to learn a new interface. See how it works.
Support, not just access. The Client Portal gives your teams a full back-office, Streams bring thematic expert content, and the United Heroes team supports the rollout. You never start from a blank page.
Documented standards. United Heroes is B Corp certified and ISO/IEC 27001 certified for information security, the level that procurement and security teams look at for an engagement solution.
Our signature sums up our conviction: Together in action. To see what it would look like for your own programme, request a demo and explore the solution with your own use cases. For the full picture, read our quality of work life guide.
FAQ
What is the best employee wellbeing app for a company?
The best employee wellbeing app is the one that holds over time on your priority. For a simple step challenge, Big Team Challenge is a direct option. For challenges combined with health tracking, Terryberry is worth reviewing. For a targeted health programme run through campaigns, Kiplin puts health at the centre. To build wellbeing into the whole year, United Heroes uses daily habit mechanics and can cover other use cases with the same solution.
What is the difference between a wellbeing app and a wellbeing programme?
A wellbeing app is what your teams use on their phone. A wellbeing programme is the whole system: objectives, animation over time, support and measurement. A good solution provides both, the app and the support that keeps it alive.
How much should we budget for a workplace wellbeing challenge platform?
Models vary. Big Team Challenge publishes a base fee that includes the first 100 participants, then a per-participant price (see the table; October 2026), so check the current price. Kiplin publishes a per-user, per-year grid up to one hundred licences. United Heroes works on quote, depending on scope and use cases. Always add internal animation time and the level of support provided to your calculation.
Do these solutions work for frontline employees?
Vendors say little on this point, so raise it in your meetings. Check that simple access exists for people without a work email, and that the vendor supports the rollout on site. United Heroes is used in 150 countries and supports 30+ languages, which you can compare with your own geographic footprint.
Sources
Sources consulted in October 2026.
Information on other vendors comes from their public communications and third-party sources. It may change and does not replace a direct conversation with the vendor. Figures on United Heroes come from our internal data.
- [1] Big Team Challenge, step challenge product page. https://www.bigteamchallenge.com/products/step-challenge
- [2] Terryberry, employee wellbeing platform (UK). https://www.terryberry.com/gb/employee-wellbeing-platform/
- [3] Kiplin, presentation and positioning. https://www.kiplin.com/fr/kiplin/
- [4] Kiplin, games and challenge mechanics. https://www.kiplin.com/fr/les-jeux/
- [5] Kiplin, subscription offer: wellbeing sessions and pricing. https://www.kiplin.com/fr/un-dispositif-sur-abonnement-pense-pour-les-petites-entreprises/
- [6] Kiplin, commitments: data security and HDS hosting. https://www.kiplin.com/fr/engagements/
