An awareness campaign on safety and prevention makes an impression for three weeks. Then attention drops and old habits return. You are running a change programme, whether it is a new way of working, new skills or a safety plan, and you know the difficulty is getting a new behaviour adopted. The market talks about "change management tools", "frontline employee apps" and "digital adoption tools", but the question is whether your programme builds a habit over several months or stays a one-off moment that is forgotten the following week. One point needs settling before any comparison. A learning management system (LMS) structures certified training on hard skills. That is not the same job as keeping a behaviour alive day to day. We compare four players here, based on their public information: United Heroes, Workvivo, Blink and OuiLive. Note that, among the vendors we reviewed, none takes the same angle as United Heroes in the UK market, so Workvivo and Blink are partial comparables from internal communication. Our reading grid: lasting behaviour change, fit with an LMS, depth of thematic content, progress measurement and data security.
Contents
How to choose a change management tool
Raising awareness once does not change behaviour. Five criteria separate a tool that marks a single moment from a programme that installs a new practice over time.
The five decisive criteria
Questions to ask before you buy
- Does the programme offer follow-up over several months, or only a one-off moment?
- How does the tool fit with your existing LMS: does it replace it or complement it?
- Is the thematic content renewed regularly, or delivered once and for all?
- Which individual and collective progress indicators are measured, and how are they reported?
- Which security certification can the vendor show, and does it cover your employee data?
- What level of support is offered to roll out across hundreds or thousands of employees, including frontline teams?
The players on change management
Here is how the four players position themselves on change management and frontline adoption, based on public information.
United Heroes
United Heroes is a mobile solution that covers four use cases, including change management and behaviour change. Streams provide thematic expert content. Streaks keep the daily habit going, in the style of Duolingo, and the team leaderboard with dataviz reporting tracks individual and collective progress. The solution is positioned as a complement to an existing LMS: the LMS carries hard skills and certified pathways, while United Heroes anchors behaviours and culture day to day, without feeling like training. United Heroes is ISO/IEC 27001 and B Corp certified, and serves 1,000+ organisations and 3 million users in 150 countries, in 30+ languages.
Workvivo
Workvivo, built on Zoom's AI foundation, describes itself as one digital headquarters for every employee, from the office to the frontline [1]. It is a mobile employee experience platform. Its features include targeted multi-channel communications, a journey builder for onboarding, training and change programmes, chat and video, livestreams and more than 60 integrations [1]. Its logos include Virgin, Amazon, Ryanair, NHS and Bupa [1]. It is a partial comparable: its strength is communication and journeys. Security certifications were not readable on the page we reviewed [1].
Blink
Blink presents itself as a mobile-first employee experience platform [2]. It combines an intranet, frontline communication (chat, critical alerts, direct messaging), recognition, communities, digital forms, employee journeys and task and shift management [2]. Its references include NHS, easyJet and JD Sports, and it cites 94 per cent adoption at Domino's [2]. As with Workvivo, it is a partial comparable focused on communication and frontline access rather than on habit mechanics. No security certification was read on the page we reviewed [2].
OuiLive
OuiLive is a French provider, created in 2019, that offers an event-led gamification application, with quizzes, photo and video challenges, a pedometer and real-time leaderboards [3][4]. It is a European alternative in this panel, with an English site but no visible UK presence. The platform is available in 22 languages [4]. A back-office provides indicators, a Success Manager supports the rollout, and the catalogue exceeds 200 ready-to-use formats [4]. It is built to mark a dated awareness moment rather than to install a habit over months.
Change management tool comparison table
| Criterion | United Heroes | Workvivo | Blink | OuiLive |
|---|---|---|---|---|
| Activation format | Thematic Streams, Challenges, Streaks, followed activation | Communications, journey builder, chat and video | Frontline communication, journeys, tasks and shifts | Turnkey event formats, 200+ formats |
| Lasting change | Daily repetition (Streaks), visible progress | Journeys for onboarding, training and change programmes | Employee journeys | Dated awareness moment |
| Thematic content | Streams, thematic expert content | Not stated | Not stated | Quizzes and challenges, event catalogue |
| Progress measurement | Team leaderboard and dataviz reporting | Not stated | Not stated | Back-office indicators |
| Fit with an LMS | Explicit complement to an LMS | Not stated | Not stated | Not stated |
| Data security | ISO/IEC 27001, B Corp | Not readable on the page reviewed | None read on the page reviewed | Not stated |
| Pricing | On quote | Not displayed | Not displayed | On quote |
Which solution for which change context?
A dated awareness moment on a single topic. United Heroes offers Events for short peak moments, in the form of a connected challenge. On a change topic, an isolated peak rarely anchors a new behaviour. United Heroes therefore recommends extending it with followed activation, using thematic Streams and Streaks.
Internal communication and journeys for a dispersed workforce. Workvivo and Blink are built for reaching employees from the office to the frontline with targeted communication, onboarding and task management. United Heroes is not a full intranet or communication platform. Its mobile solution reaches frontline employees with Streams, Challenges and Streaks, alongside your existing communication channels.
Formal, certified upskilling on technical knowledge. That is the ground of an LMS, designed to structure training pathways and issue certifications, not to keep a behaviour alive day to day. United Heroes then complements the LMS on behaviours and culture.
Getting a new strategic behaviour adopted over time, alongside an LMS. This is the use case United Heroes is built for: followed activation, with thematic Streams and progress measured over time, instead of a single peak of attention. See how it works. If your main topic is wellbeing, our guide to quality of work life explains that choice.
Why United Heroes for change management?
Thematic Streams, not fixed content. Streams bring thematic expert content to support your change priorities.
Streaks to anchor the habit, not only to inform. Daily repetition, in the style of Duolingo, builds a lasting reflex where content consumed once is forgotten quickly.
A clear complement to the LMS, not a duplicate. United Heroes does not try to replace certified training pathways. It takes over on behaviours and culture, day to day, without feeling like extra training.
Verifiable scale and security. 1,000+ organisations, 3 million users in 150 countries, ISO/IEC 27001 certification and B Corp status. Together in action, in the service of change that lasts.
FAQ
What is the difference between a change management tool and an LMS?
An LMS structures formal training pathways on hard skills, often with certification. A solution like United Heroes targets behaviours and culture day to day, alongside the LMS, not in its place.
Is an awareness tool enough to change behaviour for good?
Rarely on its own. An awareness moment captures attention for a few weeks, but without a repetition mechanic and follow-up over time, the effect fades. Lasting behaviour change needs followed activation over several months.
How do you measure the effectiveness of a change management tool?
Track participation over time (not only at launch), individual and collective progress on the targeted themes, and changes in real practice when it can be measured before and after the programme.
What does a digital adoption or frontline communication tool cost?
Most of the players compared here do not display pricing: United Heroes and OuiLive work on quote, and Workvivo and Blink do not show a price on the pages we reviewed. Cost generally depends on headcount, level of support and length of commitment.
Sources
Sources consulted in October 2026.
Information on other vendors comes from their public communications. It may change and does not replace a direct conversation with the vendor. Figures on United Heroes come from our internal data.
- [1] Workvivo, official site. https://www.workvivo.com
- [2] Blink, official site. https://www.joinblink.com
- [3] OuiLive, official site. https://ouilive.com/en/
- [4] OuiLive, the platform: formats, languages, back-office. https://ouilive.com/en/la-plateforme/
