Logo_inline_purple

Unite, engage, inspire: how LVMH brings its employer brand to life with United Heroes

How the world's leading luxury group engages 215,000 employees across 75 Houses around a shared culture.
215k
employees worldwide
75
Houses
2
years of fruitful collaboration
Screenshot 2025-10-28 at 11.55.51

  • Employees

    215,000 worldwide

  • Challenges

    Employer brand, cohesion, company culture

  • Workforce type

    Primarily field-based

CONTEXT

United Heroes: a catalyst for strong company culture

The global leader in luxury goods, LVMH brings together over 215,000 employees across 75 Houses spanning fashion, jewelry, perfumes, wines and spirits, and hospitality.

OBJECTIVES

LVMH's challenges

lucide_heart-plus

Company culture

Unite Houses with strong individual identities around a shared culture, true to the Group's mission.

users

Cohesion

Strengthen bonds among 215,000+ distributed employees worldwide by creating moments of sharing.

sparkle (1)

Employer brand

Bring LVMH values to life daily and foster pride of belonging through inspiring initiatives.

SOLUTION

An engagement strategy worthy of the Group

To bring its mission to life, LVMH deployed an ambitious engagement program with United Heroes, designed to embody the Group's diversity, creativity, and excellence. This engagement initiative activates employees around major Group programs and communication campaigns, creating shared and lasting moments.

Challenges aligned with LVMH values

Employees participate in challenges inspired by the Group's flagship programs, such as:

  • Environment with LIFE 360
  • Diversity and inclusion with EllesVMH and Pride
  • Craftsmanship, savoir-faire and disability awareness

These initiatives highlight the Group's values and the talent of its Houses, while making employees active participants in this collective dynamic.

A strong local relay in every House

LVMH relies on a network of House Referents to drive and promote the program as close to teams as possible.

These internal ambassadors share updates and celebrate successes through daily team rituals, dedicated touchpoints, and internal communications.

RESULTS

The results

Thanks to United Heroes, LVMH has successfully transformed a complex, diverse organization into a genuine company culture catalyst.

3rd

most engaged community among all United Heroes clients*

+1 000

users referred by their colleagues

65%

of users report a positive impact on their sense of belonging to the Group

United Heroes is now the go-to internal communication tool for all employees across the LVMH Group. It helps strengthen feelings of pride and belonging to the Group around shared interests and strong values.
1736937291444

Iman Moreaux

Corporate Brand Activation Manager - LVMH

EN QUELQUES CHIFFRES

69%

of participants joined the challenge to support their company's values

76 km

covered per person on average

86%

said they were motivated for a new challenge

47%

reported being more physically active during the challenge

Other customer cases

Ready to deploy United Heroes in your company?

Parlons-en