Mobilizing employees worldwide around a global solidarity challenge

How Societe Generale engaged 21,000+ employees across 62 countries through the Race for Equity with United Heroes.

21k

employees engaged

countries

200k

donated to associations

At a glance
An inclusive solidarity challenge combining sport, volunteering, mentoring, and local actions.
+21,000 employees engaged in just two weeks, across 62 countries.
EUR 200,000+ donated to organizations working to protect biodiversity and oceans.

CONTEXT

How Societe Generale united its employees around the "Move For" solidarity challenge

Societe Generale is a major player in the banking sector, present in more than 60 countries and employing tens of thousands of employees worldwide. Each year, the company mobilizes its teams around strong societal causes through high-impact CSR initiatives. Their flagship challenge, Move for (2024 edition "Move For Youth" supporting associations for youth education and inclusion), embodies this solidarity commitment, reaching a diverse, geographically dispersed internal audience.

Unite teams

Around universal causes that bring people together.

Deliver a consistent experience

Across all countries through a common engagement platform

Highlight individual engagement

And shine a spotlight on employees who are most engaged

Strengthen sense of belonging

On a truly global scale.

SOLUTION

For the 2nd consecutive year, Societe Generale relies on United Heroes to mobilize employees

The 2025 challenge? Move For The Oceans, strengthening support for environmental associations and encouraging all forms of engagement (social, sports, solidarity, etc.).

The deployed initiative is built on 4 key pillars:

A 2-week international onboarding with targeted communications and coordinated follow-ups in 60+ countries for a rapid, massive launch.
A dedicated solidarity module, allowing employees to declare mentoring, volunteering, or local initiatives aligned with the Societe Generale Foundation's values.
A network of regional coordinators, responsible for field engagement and organizing local events to maximize participation.
A real-time tracking platform with live dashboards, global rankings, and celebration of top contributors across all geographies.

RESULTS

Resounding success

After a first year of partnership, the engagement of teams and the program results exceeded all expectations. Societe Generale now plans to extend the initiative to new geographies and new causes.

+21 000

registered on the platform

95%

of employees want to participate in a future edition

200k €

Donated to 11 projects protecting oceans, rivers and biodiversity worldwide

We were looking for a partner capable of supporting us internationally. United Heroes was the only player able to deliver a turnkey solution with this scale of ambition.