PwC strengthens its employer brand with United Heroes

How PwC France & Maghreb uses United Heroes to strengthen its employer brand

employees and partners in scope (France & Maghreb)

countries

participating employees since 2018

CONTEXT

PwC relies on United Heroes to engage its talent and bring its company culture to life

A leading player in audit, consulting and legal services, PwC France & Maghreb brings together more than 7,000 employees and partners in a highly competitive sector, where attracting and retaining talent is a major strategic priority.

Since 2018, PwC France & Maghreb has relied on United Heroes at the heart of its internal Be Well, Work Well (France & Maghreb) program, with one clear goal: taking care of its people, fostering cohesion, and embodying a strong and visible employer brand.

Company culture

Bring the "Be Well, Work Well" promise to life and prove, through action, the firm's genuine commitment to employee well-being.

Cohesion

Build connection across teams, regardless of role or location, and help everyone quickly integrate into a tight-knit community.

Employer brand

Reinforce the image of a modern, committed employer, attentive to the health and balance of its talent — a key lever of attractiveness in consulting.

SOLUTION

The strategy and actions in place

To support its "Be Well, Work Well" program in France and the Maghreb, PwC designed with United Heroes an engagement setup that concretely activates employees around collective highlights, key programs, and the firm's culture.

A unifying annual challenge — sporty and solidarity-driven

Every year since 2018, PwC organizes a major solidarity challenge where employees get physically active to drive a points counter that unlocks a donation to a non-profit.

A simple, inclusive, and pride-building format, fully aligned with the group's values.

A network of engaged and structured ambassadors

PwC relies on United Heroes ambassadors, true internal relays who:

drive adoption of United Heroes,
tailor the program to local needs,
create a local dynamic around well-being,
embody the firm's culture.

A governance model well received internally, and repeatedly highlighted in HR feedback.

RESULTS

The outcome: a concrete driver for the Be Well, Work Well culture

The program creates unifying highlights, eases onboarding for new joiners, and sustains a durable engagement dynamic in a sector where retention stakes are especially high.

By bringing meaning, connection and rhythm to collective life, United Heroes becomes a concrete and visible pillar of the "Be Well, Work Well" culture, experienced by every employee.

79%

of participants report feeling a stronger sense of belonging

20

monthly logins per user on average

+4,000

employees registered and engaged on the platform since 2018

69%

of participants joined the challenge to support their company's values

76 km

covered per person on average

86%

reported being motivated for a new challenge after a solidarity challenge

47%

reported doing more physical activity during the challenge

In-house, United Heroes is a tangible benefit, perceived as a real engagement tool. Externally, it strengthens our employer brand: it's proof that we take care of our employees, and a powerful reflection of our company culture.