Getting teams moving to transmit core values

How Orange engages 147,000 employees across 1,200 sites by aligning internal engagement with its sports partnerships.

21k

employees registered

better understanding of values

200k

local & national events / year

Orange sports engagement with United Heroes

CONTEXT

Why Orange chose United Heroes

Orange is one of Europe and Africa's leading mobile and internet access operators, and one of the world's leading enterprise telecom service providers, with 147,000 employees across 1,200 sites in France.

A major sports partner for over 25 years (stadiums, tennis, sponsored athletes), Orange wanted to align this external sports identity with the internal engagement of its teams: transmitting sports values to dispersed teams while fighting sedentary lifestyles.

Sports culture

Bring Orange's sports values to life internally, not just externally

Multi-site cohesion

Connect 147,000 employees dispersed across 1,200 sites throughout France

Fighting sedentary lifestyles

Encourage daily physical activity for all employee profiles

CSR Engagements

Mobilize teams around Orange Foundation causes

SOLUTION

The United Heroes app to get Orange teams moving

Since 2019, Orange has used the United Heroes app to:

Animate company culture through themed sports challenges
Feature sponsored athletes in employee challenges, creating a bridge between external partnerships and internal engagement
Launch daily individual challenges with inspirational content
Organize solidarity challenges supporting Orange Foundation causes
Offer flexible participation: when, where, and however each person prefers

RESULTS

Concrete results

Orange's partnership with United Heroes has delivered sustained engagement across the organization, turning sports values into a daily company culture driver.

10 600+

employees registered on the app

78%

better understanding of Orange's values and commitments

10

local and national events per year

When we engage employees in solidarity sports challenges to support causes, we get excellent results. It gives meaning to physical activity and creates a real sense of collective pride.