Sitelfit: an inclusive, international well-being program

How Foundever (formerly Sitel) deployed an inclusive well-being program for employees across 27 countries with United Heroes.

21k

users

62%

of active users after 3 years

200k

weekly activities

Foundever EverBetter global wellness programme

CONTEXT

Why Foundever chose United Heroes

Foundever (formerly Sitel Group) is a global leader in customer experience services, with 170,000 employees across 27 countries. The company deployed Sitelfit, an inclusive well-being program powered by United Heroes, to promote health, cohesion, and engagement among its highly dispersed workforce.

Well-being

Fight sedentary lifestyles in contact centers and encourage healthier daily habits.

Inclusivity

Design a program accessible to all employees regardless of location, role, or physical ability.

Cohesion

Create bonds between employees across 27 countries who rarely interact.

SOLUTION

Exponential growth driven by inclusivity

United Heroes and Foundever developed a comprehensive well-being and sports program built around 3 pillars: physical activity, nutrition, and overall well-being.

Deployed challenges:

Smiles: Collectively cover 75,000 km (the distance connecting 150+ offices)
#OneSmallChange: Encourage small daily changes (hydration, walking)
Step Forward, Give Back: 3M points to collect, goal surpassed in 15 days
Global virtual races: 4,000 employees on 5/10/15 km challenges

RESULTS

Exponential growth driven by inclusivity

The EverBetter program experienced exponential growth, scaling from 9,000 to 22,000 active users in just three years, demonstrating the universal appeal of an inclusive, multilingual well-being approach.

22 000

users in 2021 (vs 9,000 at launch)

33%

active users after 3 years

+30%

d'exercice hebdomadaire (100 -> 130 min/semaine)

Sitelfit with United Heroes is more than a well-being program. It's a way to show our employees that we care about their health, while building connections across borders.

Dimitar Pishev

Sr. Program Manager, Global Engage Team, Foundever