Strengthening local roots and mobilizing teams

How Castorama unites its 100+ stores around well-being, cohesion, and solidarity with United Heroes.

21k

of employees registered

motivated by solidarity challenges

200k

more physically active

CONTEXT

Boost'N Go: a well-being and sports program for Castorama

A leading French DIY retailer, Castorama operates around a hundred stores across the country with headquarters in Lille. In 2018, amid a transformation period, Castorama wanted to reinvent the employee experience by uniting its teams around positive, inclusive, and unifying values through a well-being and sports program.

Cohesion

Strengthen bonds between colleagues through team systems and collective challenges

Employer brand

Fun, engaging communications to energize the brand image, attract and retain talent.

Well-being

Take concrete action for employees' daily well-being through prevention

CSR

Mobilize around meaningful sports and solidarity challenges

SOLUTION

The Boost'N Go programme

Castorama deployed a well-being and sports program built around themed collective challenges:

50th Anniversary Challenge: Over 2 months of mobilization against poor housing with the Fondation Abbe Pierre, including solidarity renovation days
Tour de France Casto: A fun collective competition with engaging internal communications, prizes, and cycling content in the app magazine
Daily challenges: Regular activations to maintain engagement over time