How to build attachment to the Group despite 8 distinct brands?
The L'OCCITANE Group is a global beauty group with eight cosmetics brands operating in more than 90 countries. With over 8,500 employees worldwide.
Employees
8,500+
Challenges
CSR, Cohesion
Workforce type
Retail + offices
The L'OCCITANE Group is a global beauty group with eight cosmetics brands operating in more than 90 countries. With over 8,500 employees worldwide.
Foster a sense of belonging to the Group while building local team cohesion.
Develop an event accessible to everyone, regardless of geographic location, role, or work schedule.
Showcase each brand within the Group to enhance the overall culture among employees.
Race for Equity is the largest employee engagement event organized by the L'OCCITANE Group. Every year, over 5,000 employees worldwide join the app to experience a true moment of unity.
During the event:
→ Each brand shines
Each entity takes turns showcasing its unique identity to other Group employees through an immersive experience on the app (a challenge, articles, and quizzes related to the brand). A great way to build cross-brand culture.
→ Employees are humanized
Through the news feed, employees are encouraged to share photos and connect, wherever they are in the world. CEO, CHRO, interns... Everyone plays along, including top management.
→ Local entities are energized
As a key cohesion moment for the L'OCCITANE Group, Race for Equity is the perfect opportunity for each local entity to organize activities that boost company life and the sense of unity.
To participate in Race for Equity, any form of engagement is welcome (physical, social, environmental...). The event is available in 8 languages to include profiles from around the world.
Every year, local entities take ownership of the event and launch collective initiatives to unite and boost engagement.
Ready to deploy United Heroes in your company?
The Race for Equity initiative is enthusiastically received in Europe, Asia, and the Americas, demonstrating its universal appeal and inclusive design.
adoption rate
participants
languages available
photos shared on the news feed
Myriam Schweiger
Group Corporate Communications Manager @ Groupe L'OCCITANE
of participants joined the challenge to support their company's values
covered per person on average
said they were motivated for a new challenge
reported being more physically active during the challenge