Uniting 8 brands through a global engagement event

How L'Occitane Group rallied 8,500+ employees across 90+ countries through Race for Equity with United Heroes.
5.000
participants
51%
adoption rate
40+
countries represented
united-heroes-race-for-equity-occitane-groupe
  • Employees

    8,500+

  • Challenges

    CSR, Cohesion

  • Workforce type

    Retail + offices

CONTEXT

How to build attachment to the Group despite 8 distinct brands?

The L'OCCITANE Group is a global beauty group with eight cosmetics brands operating in more than 90 countries. With over 8,500 employees worldwide.

OBJECTIVES

L'OCCITANE Group's challenges

 

users

Cohesion

Foster a sense of belonging to the Group while building local team cohesion.

hand-heart

Inclusivity

Develop an event accessible to everyone, regardless of geographic location, role, or work schedule.

sparkle

Brand awareness

Showcase each brand within the Group to enhance the overall culture among employees.

SOLUTION

Race for Equity: an annual event in 40+ countries for a collective employee experience

 

Race for Equity is the largest employee engagement event organized by the L'OCCITANE Group. Every year, over 5,000 employees worldwide join the app to experience a true moment of unity.

For 3 weeks, the goal is to move and connect with other employees across the L'OCCITANE Group while discovering the brands' philanthropic commitments.


During the event:

→ Each brand shines
Each entity takes turns showcasing its unique identity to other Group employees through an immersive experience on the app (a challenge, articles, and quizzes related to the brand). A great way to build cross-brand culture.

→ Employees are humanized
Through the news feed, employees are encouraged to share photos and connect, wherever they are in the world. CEO, CHRO, interns... Everyone plays along, including top management.

→ Local entities are energized
As a key cohesion moment for the L'OCCITANE Group, Race for Equity is the perfect opportunity for each local entity to organize activities that boost company life and the sense of unity.

 

To participate in Race for Equity, any form of engagement is welcome (physical, social, environmental...). The event is available in 8 languages to include profiles from around the world.

Every year, local entities take ownership of the event and launch collective initiatives to unite and boost engagement.

Ready to deploy United Heroes in your company?

occitane-race-for-equity
RESULTS

On average, per event

The Race for Equity initiative is enthusiastically received in Europe, Asia, and the Americas, demonstrating its universal appeal and inclusive design.

51%

adoption rate

+5000

participants

8

languages available

+1000

photos shared on the news feed

A 40% adoption rate among retail populations, the most hard-to-reach segment, demonstrating the inclusive nature of the initiative.
Race for Equity is much more than an event: it is a unique opportunity to strengthen bonds between our employees across all brands and all countries.
myriam-schweiger-occitane

Myriam Schweiger

Group Corporate Communications Manager @ Groupe L'OCCITANE

EN QUELQUES CHIFFRES

69%

of participants joined the challenge to support their company's values

76 km

covered per person on average

86%

said they were motivated for a new challenge

47%

reported being more physically active during the challenge

Ready to deploy United Heroes in your company?

Parlons-en