A well-being and solidarity program across the Loire Centre region

How Caisse d'Epargne Loire Centre uses United Heroes to unite teams, promote health, and support solidarity causes.

69%

participated to support values

86%

motivated for future challenges

40%

of goal achieved in week 1

CONTEXT

An engagement rooted in the local community

Caisse d'Epargne Loire-Centre is a community bank committed to local development in the Centre-Val de Loire region, with 2,500 employees across 200 points of sale and 6 departments.

CSR engagement

Engage dispersed teams around the company's societal values

Multi-site cohesion

Connect employees spread across 200 points of sale

Well-being

are more physically active on a daily basis

SOLUTION

A connected challenge for Breast Cancer Awareness Month

Caisse d'Epargne Loire-Centre launched a connected well-being and sports challenge during Breast Cancer Awareness Month. Employees earned points through their physical activities (running, swimming, walking, cycling, yoga...), feeding a collective counter.

Goal: reach 400,000 points to unlock a EUR 3,500 donation to the League Against Cancer. A launch event drove adoption, and an ambassador program ensured internal communication. 40% of the goal was achieved in the first week.